A blog of international marketing course in KyUAS. I will reflect on my own learning about international marketing with weekly posts according to our course material.
1.21.2013
Color forecasting
The Color Marketing Group is a business that dictates the colors we'll be wearing and seeing each year. They publish annual color palettes which companies and designers follow like sheep (Erich Soos, 2004). This is interesting to me and they also have several different palettes for different industries. The current industrial palettes are not available for everybody, but it would be great to see how well do these forecasts come alive.
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